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Facts and Tips About Search Engine Marketing One form of Internet marketing is Search Engine Marketing (SEM) wherein it aims to promote websites by increasing their search engine results pages (SERP) visibility via paid advertising. It is possible to incorporate search engine marketing to Search Engine Optimization or SEO, which refers to the process of focusing on site architecture and rewriting website contents, attaining higher ranking among the pages of search engine results, and enhancing pay per click (PPC listings). Search Engine Marketing generally refers to paid listings and they are also called paid search ads, paid search advertising, Pay-per-click (PPC), Cost-per-click (CPC), and Cost-per-thousand impressions (CPM). Search engine marketing utilizes at least five metrics or methods for website optimization like website popularity and saturation, keyword research, Google mobile-friendly website checker, HTML validators and web analytic tools, and Whois tools. When it comes to keyword research and analysis, it involves proper indexing of a website among search engines, searching for the most popular and relevant keywords for a website and its products, and utilizing those keywords on the website in a manner that it will be generating leads and conversion. Research shows search engine marketing’s impacts to consumer perception and brand identification which include keyword focus, title, and meta tags, and site indexing. It is very important to prepare a website for online searching since this is the first step to gain new customers because the search perception highly influence the brand impression. Backlinks and the number of pages indexed determine website saturation and popularity. It means that the web page must contain relevant keywords that people commonly use to ensure that they rank high among search engines. In order to measure the success of a website, Web analytic tools, back-end tools and HTML validators must be used. For identifying if there is any violation of the trademark or copyright, Whois tools are used. For analyzing a website if it is mobile-friendly, a Google mobile-friendly website checker is used. One way to create and edit a website is through search engine marketing, focusing on PPC advertising or keyword marketing, ensuring that the ads show the search engine results, and enabling advertisers to bid on specific phrases or keywords. When it comes to SEM, the one of the most popular paid search platforms used by online search marketers is Google Adwords. Many advertisers and marketers utilize SEM for building traffic and shoppers using search engine tend to focus and trust on the links provided by search results pages.
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