Tips for Creating a Great B2B Social Media Strategy.
When you have a B2B tech company, sometimes you may feel like you are not doing enough as far as social media presence goes. Dominating social media marketing conversations are the B2C strategies. The downside is that you can end up choosing the wrong strategy for your business. According to statistics, at least thirty four percent of the B2B market will end up severing ties with companies promoting content not relevant to them. With a compelling social media strategy, your B2B business will boom. In order to become a market leader, listening skills are essential. It is simple to understand where the pain is as far as the buyers are concerned if only you listen. They say it loud and clear but fewer people hear that. Therefore, you need to actually listen. The kind of listening you need is social listening. This is about tracking as well as analyzing the behavior of your current and potential followers as they use social media. You need to know the kind of brands the people you are targeting follow, how the competition is performing in terms of customer responses, follower growth and even their B2B social media strategy. Also, you should track any mentions for your brand on social media, any complaints made against your brand on social media, praise and even the things your followers are liking, commenting on and even sharing.
This can be done easily with the use of social media management software. The good thing with some of the software is that they do not limit the number of accounts you can manage with the software. This makes it convenient because everything you want can be accessed from one dashboard. Additionally, get a B2B buyer profile. Social listening is also market research. However, it should not be the only market research method you use. You should expand your market research to cover focus groups and also surveys. This will uncover your buyers concerns, needs and also wants. You have a better shot at developing the best B2B buyer profile with this information. The profile should also have purchasing cycle behaviors, company size, priorities, budget, buyers journey stage and also target industries. If you know the target audience better, you will create content that is more relevant to them. According to research, the B2B buyers journey is not only getting more complicated but also longer. For this reason, every tech company should streamline their B2B social media strategy to be in line with that. Understand the target audience, their wants, and needs and then check what the leaders in the industry are doing. You can click for more now or click here to learn more about this service.